CTAs for Digital Marketing: The What, Why, Where, and How

The What and Why of CTAs

A call-to-action (CTA) is an image or text that prompts a customer to take an action, such as sign-up for a company newsletter, subscribe to a blog, or purchase a product. CTAs are a pivotal part of search marketing, SEO, and landing pages; they’re often the most effective part of converting your visitors into leads and buyers.

What. Hyperlinked text or button text that communicates an offer and takes you to a landing page.

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2 Reasons Why Digital Advertising Needs YouTube

Introduction

Not convinced by the title? Let me throw some numbers at you: YouTube has a global audience of over 800 million unique visitors per month and it makes up the 3rd largest property on the web. Not a fan of numbers? Let me put it this way: YouTube is a lot like New York City. There’s a ton of traffic, conversations, and character around the area, and running an advertisement could mean reaching thousands of people who are already engaged by what’s taking place around them. Digital advertising on YouTube supports multiple targeting options which lets marketers reach smaller, more targeted audiences.

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3 Pieces of the SEO Pie: Going Back for Seconds

Introduction

Our latest video on the 3 Pieces of the SEO Pie explain the three main components that go into a successful SEO campaign. If you’ve seen the video, you might remember that links, content, and site architecture were the three components we covered, with links making up more than two-thirds of the pie. Today, we’ll go back for seconds and talk about how you can improve each of the three in more detail. Let’s go ahead and get started.

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Oreo Dips into Digital Marketing with Super Bowl Ad

Last night, the Baltimore Ravens won the Super Bowl in a fashion we’ve never seen before. There were several records shattered, including a 34 minute power-outage which left half of the Superdome in the shadows of the NFL’s biggest stars. While fans in the Superdome stewed in confusion, over 111 million people at home prepared for an onslaught of commercials, which was actually filled by blabbing commentary. During the first half of the game, Noggin saw a commercial worth discussing: Oreo’s tie-in to digital marketing and social media marketing via a television ad.

The ad encouraged viewers to follow Oreo on Instagram, one of the few ads from the game that included a very clear Call To Action (CTA) that urged viewers to use their smartphone or tablet to engage with the brand online.

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