Keyword research is one of the basic foundational strategies of SEO. This process involves identifying what keywords your potential customers search for when trying to find your product and service on the Internet. We closely examine your entire website, use Google’s Keyword and Traffic Estimator tools, and identify the highest traffic, least competitive keywords.
Let's face it, people use search engines to find, research, and buy products online. Google has taken the search engine and made it into a powerful machine. Their search box has evolved into something extremely complicated that takes something very seriously - the keyword.
A keyword is typically a phrase consisting of one or more words in a string of text. For example, somebody in St. Louis might be trying to find a flower shop nearby, hence their search term for "flower shop near Brentwood." If you're a flower shop with a website, it would be a smart idea to have relevant, high-traffic keywords on your website. Are your keywords relevant to the products and services you offer? Will searchers find what they are looking for when searching for these keywords? Will your website answer their questions?