Introduction
We’re not kidding when we say that you will no longer have to manually execute email marketing campaigns, social media marketing, or customer relationship management (CRM), just to name a few. We’d also be “all-in” to bet that you haven’t even heard of marketing automation, something that has been around for nearly ten years.
Marketing automation powers your success through software. It’s the ultimate investment for lead nurturing in digital marketing, and it’s everything you need to manage customers, grow sales, sell online, and save a whole lot of time. Below are 5 ways to kill involved and time-consuming digital marketing efforts once and for all, through marketing automation.
Acquire New Customers
Let’s face it, you don’t have time in the day to acquire new customers. Most of your time is probably spent on your existing customer base, as it should. What if you could acquire new customers automatically? It can be done.
Some marketing automation companies have referred to this as “effortless attraction,” essentially getting more customers with effective landing pages, web forms, email, and social media tools. You can make your marketing budget extend further with at-a-glance reports that let you know what’s working and what isn’t.
Automate Your Marketing
Yes, you can automate almost all of your digital marketing efforts. Marketing automation has the power of sending timely, targeted emails for you so that you can educate leads and build relationships until customers are ready to buy - all while having more time to run your business. It’s quite possible to map out your marketing and sales process from beginning to end. Most software lets you easily build emailers and landing pages while setting triggers to send emails to the right people at the right time.
Identify Hot Leads
Customer relationship management encompasses a small portion of the marketing automation pie. You can close sales faster than ever with software that scores your leads automatically so you can monitor everything about your prospects in one place.
Most lead tracking activities include lead source, web activity, form submissions, email link clicks, past purchases, and other behaviors. These insights allow you to engage in targeted sales conversions, which lead to faster sales. And when it comes to CRM, you’ll get the who, what ,where, when, how, and why of your customers with powerful, automated CRM that helps you manage touches and build authentic relationships.
E-commerce Without the Hoops
Websites should work just as hard as you do. There’s really no excuse for an e-commerce website that doesn’t bring you more sales. End the excuses and consider managing your online store setup, fulfillment, and billing from one system.
Marketing automation let’s you customize layouts and themes to create an effective storefront for your products. Things like built-in shopping carts allow you to process payments with your favorite merchant account and even PayPal. You can even offer discounts and automatically upsell based on what you know about your customers position in the marketing funnel.
Get Repeat Business with Little Investment
Small/mid-sized business owners depend on repeat business, and a lot of us have built our business on this principal. Keep your customers coming back for more with little effort. Customer loyalty, referrals, subscriptions, and partnerships have a very high ROI, mostly without the “I”. All of the above 4 will have your customers coming back for more, whether it’s through loyalty programs, subscriptions, or decisions based on analytics.
Conclusion
Are you ready to kill your involved and time-consuming digital marketing efforts? Imagine yourself sitting back to watch all of the data from your marketing automation software flow in. All of the work you used to do - automated. We have the software and know-how to deliver you the traffic and leads you desire. So, pick up the phone or contact Noggin to find out how we can help you achieve your marketing automation needs. Let us do the hard work while you sit back and watch the leads come flowing in.