LANDING PAGE CONTENT CREATION
Landing pages, or web pages, are important because they gain the trust of customers within the first few seconds of their visit. They’re also important because they hold the information about your product or service. Google encourages you to have optimized landing pages for these reasons:
- It can increase the number of visitors who make a purchase, sign up for your newsletter, or perform some other action that you can use to track your conversion.
- It can help you gain the trust of your customers.
- It can help you increase your Quality Score, Google’s opinion of your page, and lower your costs in search marketing.
The majority of landing page optimization (LPO) focuses on communicating an offer and triggering a response. LPO is web design with a purpose - to increase the quantity and quality of the visitor response to their website experience. While LPO may be less prominent as other digital marketing tactics, it's a natural successor of direct response, which has been one of the best ways to generate lead for over one hundred years. It's what makes the most of resulting website visits, whether the traffic generated is a source of SEO, search marketing, or other referrals.