Google views links to your site as votes for your site. Link building is the process of getting authoritative sites to link your website. They’re also a great way to share something your agree with or endorse.
Link building is always the most challenging part of SEO because it’s the one most critical to success. Here’s how Google weighs link related components in their ranking factors:
- 24% is dedicated to trust authority of the host domain. Google likes reputable and trustworthy websites. It’s important to accumulate inbound links from these sources.
- 22% is dedicated to link popularity of the specific page. Google measures the quantity and quality of other websites that link to your site.
- 20% is dedicated to anchor text of external links to the page. Google weighs the relevance of your links and the content that is on the page in which it’s pointed.
As you can see, links encompass over 66% of Google’s ranking factors, making them the most important part of SEO.