Your reputation can make or break you, especially online. Places like review sites, social media sites, and online articles may influence the way people think about your business, ultimately affecting the customer’s trust with you. It’s important to be active and initiate conversations with potential customers in these places. It’s something we refer to as “getting in the trenches,” and it starts here.
Monitoring and intervention
We work on all aspects of your company’s online presence by constantly monitoring any online mentions of your company. This ensures all positive and negative feedback is addressed in a quick and appropriate manner. Our focus is to create relationships with people who talk about or show interest in your business, gradually building trust with your customers and prospects.
Kudos cultivation is influencer activation
The internet is word-of-mouth on a massive scale. When people talk about your business online, their opinions of your business and service will eventually end up on Google or other review sites. This is important because online opinions can influence others to try you out. We get people talking about your business in good light.
Humanize your business
It’s what we do. Customer service is playing defense. We’re playing offense. People don’t like phony sales-speak - they don’t like to be sold to, that’s why we use small town rules. It starts with listening. We care about your customers and what they’re saying, even if it’s unrelated to your business. We want to know what your customer really cares about, whether it’s a Tim Tebow fan or Claude Monet collector. And when we do talk as the voice of your business, it’s pull, not push. We want to address your customers’ interests and what really matters to them, never closing a sale, only nurturing it. As for the defense, we make sure to approach any past issues customers may have had about your business, making things right and turning them into an advocate.
Learn About Our Other Digital Marketing Services
Paid Search Marketing
Social Media Marketing