I’ve talked to dozens of SMBs that just don’t have time do write blog posts, develop how-to guides, or do any of the content creation efforts that’s essential for digital marketing in 2014. Fortunately, SMBs can still engage consumers using micro-content, something that takes less time to develop and consume. New media - Snapchat, Vine, Instagram - provides business owners with the tools to create micro-content. But why micro-content?
Micro-content is extremely beneficial to business owners that don’t have the time for sophisticated social media marketing or SEO strategies. It’s a great way to tell stories about your brand in a quick manner. For instance, Jolly Rancher uses the six second social video app, better known as Vine, to show the little hard candies doing a variety of things. My favorite in recent weeks is the close up of a flipping candy that flies across a room and into someone’s mouth, ultimately knocking him to the couch with the impact of mouthwatering fruit.