According to Local Search Association’s 2012 “Local Media Tracking Study,” 64 percent of US adults said that they used search engines to find local business information. When looking at Internet search engine based searches, 25 percent of respondents said that they use mobile phones (smartphones) to perform the searches, compared to laptops and tablets. Consumers are using a broader array of online and offline media when searching for local business information.
When are local businesses going to start rethinking their digital marketing strategy?
Sure, there are some local businesses looking for insights on how they can improve in local search marketing and SEO, but which ones are more important than others? Is it a more focused keyword strategy or a social strategy that aims to drive more positive online reviews - reputation management - for service related businesses?