3 Reasons Why Search Engines Help Sell Your Product

Introduction

What do y’all know about branded vs. non-branded search? How about the 80/20 rule? Turns out that non-branded search accounts for 78 percent of all search engine referrals, according to “the Goog” -or- Google. So, what does this mean? The theory is that a well-optimized site should attract 80 percent of non-branded referrals, and only 20 percent of branded search referrals. For instance, a meta title like “St. Louis financial advisors” should bring in 80% more traffic than a meta title like “Plaza Advisory Group”, which is a financial advisor firm in STL.

Most brands find it easier to dominate for the name of their company, service, or product; they are ignorant to the landscape of search marketing and SEO. People don’t search for brand names when they’re researching, comparing, or looking to buy a product. They search for what they need: furnace repair -OR- flower delivery -OR- physical therapy. Let’s step into the first reason.

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Search Marketing Worth More with Higher Quality Score

We’ve been hammering out the ins and outs of search marketing lately with posts  about landing page optimization, search marketing metrics, and general SM overviews. Why stop now? Fortunately for you, we’re going to talk more about Google AdWords Quality Score (QS) and how you can get more bang for your buck by improving this paid ranking factor. In doing this, we’ll reference a Search Engine Watch article titled “Is Your Quality Score Costing or Saving You Money?” Let’s go ahead and dive into the post by introducing you to QS, in case you forgot.

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4 Search Marketing Metrics that Influence Your Popularity

Introduction

Search engines like Google use link popularity data to help determine if and when a website should rank for a given query. The quality of backlinks is more important than sheer quantity, but it’s important to understand all link values that your website may be getting from other sites. As the numbers typically vary based on the tool used to calculate metrics, it is good to use a variety of sources. 

You will find that many  of the following sources have different numbers. The metrics could depend on the sources algorithms, crawling techniques, crawling frequency, and other factors. The following are 4 search marketing metrics that will get you more familiar with your site’s authority and popularity.

Linkscape Links

Linkscape is the database the provides the data for Open Site Explorer. It provides access to link data from trillions of URLs across hundreds of millions of domains. Linkscape’s link data helps search marketers determine how many unique links are pointing to a given domain, subdomain, and specific pages on a website.

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The View of Search Marketing from 1000ft. Above

The influences and characteristics of a SMB (small/mid-sized business) envelops management skills, strong team building abilities, and leadership. It’s proven that without these, you wouldn’t be successful. It’s seldom you hear someone say, “I don’t know, Bob, you really don’t know much about marketing. How do you expect to build a business?” Marketing isn’t mandatory for success, but it does play a huge role in acquiring new business and increasing sales. 

The majority of marketing efforts are an experiment. There’s no way of knowing if you will get the return on investment you desire, especially if you’re pushing the message down the throats of your customers. Thankfully, marketing has changed immensely with the help of the Internet. Things have become much more inbound, meaning that the majority of new leads come from customers who are actively looking for the product and service you’re selling. Enter the search engine.

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Reputation Management a Must with New Yelp Announcement

A recent New York Times story about online reviews focused on the experiences of Todd Rutherford, who said this about the world of online reviews and reputation management: “When there are 20 positive reviews and 1 negative, I’m going to go with the negative. I’m jaded.” As if negative reviews weren’t the only thing affecting restaurant sales, Yelp CEO Jeremy Stoppleman announced that the company plans to shine a light on kitchen conditions with the addition of restaurant hygiene scores.

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5 Ways to Kill Digital Marketing Once and For All

Introduction 

We’re not kidding when we say that you will no longer have to manually execute email marketing campaigns, social media marketing, or customer relationship management (CRM), just to name a few. We’d also be “all-in” to bet that you haven’t even heard of marketing automation, something that has been around for nearly ten years. 

Marketing automation powers your success through software. It’s the ultimate investment for lead nurturing in digital marketing, and it’s everything you need to manage customers, grow sales, sell online, and save a whole lot of time. Below are 5 ways to kill involved and time-consuming digital marketing efforts once and for all, through marketing automation.

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Search Marketing Special: Landing Page Optimization (Pt. 2)

Introduction

Yesterday’s blog post talked about why landing pages are so important in search marketing, mostly because they can increase your keyword Quality Scores and reduce your cost-per-clicks. We left you with some areas to think about when it comes to improving your landing pages, and today we’ll go into more depth about how they can make your search marketing efforts more effective.

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