Facebook logo Google Plus Logo Twitter Logo LinkedIn Logo YouTube Logo RSS Logo

Social Media Logos Chain Links Boats in a Row Keys to Success

Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
Learn More

Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
Learn More

Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
Learn More

Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
Learn More

Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

Learn More


Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

Learn More

Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

Learn More


Reputation Management a Must with New Yelp Announcement

Kitchen PotsA recent New York Times story about online reviews focused on the experiences of Todd Rutherford, who said this about the world of online reviews and reputation management: “When there are 20 positive reviews and 1 negative, I’m going to go with the negative. I’m jaded.” As if negative reviews weren’t the only thing affecting restaurant sales, Yelp CEO Jeremy Stoppleman announced that the company plans to shine a light on kitchen conditions with the addition of restaurant hygiene scores.

The scores will be aggregated from city data and showcased on business pages under the “Health Score” navigation; San Francisco and New York will be the first cities to roll out establishment inspection history and detailed information on its various violations.

We’ve told the story about how Harvard Business School’s Michael Luca studied the effects of Yelp on the restaurant industry. In case you’ve forgotten, he found that a one star increase in a Yelp score leads to a 5-9% increase in revenue. This mainly affects small, independent establishments who have little control over their online review profiles. Are you addressing negative and positive reviews on every site that contains mentions of your business? Do you know how to obtain positive online reviews while burying the negative?

Yelp’s new feature was even endorsed by the White House, which pushed the online reviews site to create an open standard called the Local Inspector Value-entry Specification, or LIVES for short, according to a CNET article. The inspection data could greatly affect restaurants in the cities where available, and who knows, we wouldn’t be surprised to see this feature expand into markets like St. Louis.

The new feature will surely alter how customers decide on where to eat and spend their dollars. Is your restaurant ready for these changes? Remember, it’s never too late to start thinking about reputation management and how it could save your business from going under.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« The View of Search Marketing from 1000ft. Above | Main | 5 Ways to Kill Digital Marketing Once and For All »