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Social Media Logos Chain Links Boats in a Row Keys to Success

Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
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Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
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Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
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Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
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Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

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Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

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Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

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Blogging Effectively for Business.

Control KeyIf you’ve consumed any sort of media within the past decade, then you’re probably familiar with blogs. I decided to share some tips on how a blog can work for your business, ultimately capturing the attention and helping your customers interact with your business or service.

 Let’s start with some numbers. By 2013, 58% of the US internet population is projected to be reading blogs on a monthly basis. That’s a remarkable 128 million people. A blog is special because it’s a tool that has two distinct characteristics that allow you to easily, quickly, and effectively create and publish new content while allowing readers to leave feedback on that content, as well as react to feedback from other readers. Search engines such as Google love blogs because the content is always changing, rather than being static. Now, how could that impact your company?

 Active blogs that do well usually end up on the first page of search engine results pages, or are listed in the first couple results of organic listings. If your company isn’t blogging, then it gives the opportunity for others to rise to the top of organic listings, which could hurt your business depending on the context surrounding your industry or company. Remember, gate-keepers don’t exist in 2012. People will be talking about your company and it’s important that you have the ability to have your voice be heard.

 Content is the most important thing when it comes to blogging. Your content should branch out from your main product, service, or business, and it should revolve around things that interest your customer. For example, if you’re selling carpet, you should provide content that helps people decorate rooms, match colors, or understand durability. Mind mapping or spider graphing may help you associate relationships to things that fall in the realm of your product or service. Carpeting may lead to home improvement, which may lead to decorating, and so on. Remember, create value for the reader.

 Lastly, pay attention to any comments, conversations, or interactions taking place within your blog’s community. Create context and engage with people who are interacting with each other in the blog’s comments section. At the end of your blog posts, you should encourage comments and remember to be personal when addressing people on your posts. Your voice should be conversational and friendly while acting as the face of your brand.

Question of the Day: What are you selling and how are you creating content for your readers?

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