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Search Engine Optimization
Consumers are using search engines like Google to find, research, and choose what products or services they will buy. It’s important for your company to have an optimized website that ranks on the first page of Google’s results when people search for terms related to your business. For instance, Jimmy is looking for a St. Louis lawyer to handle a personal matter involving an injury that he experienced at work. He goes to Google and searches “St. Louis personal injury lawyer.” Here are the results he’s given: