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Internet users go to the blank box - Google - for one reason and one reason only. They want to get content quickly. Their searches can have many intentions: finding a certain website, uncovering additional information on a broad topic or service, or exploring with the intention of buying a product or service online. Informational and transactional queries are the ones that involve SEO and website content creation the most.
High quality SEO content caters to these types of searches because - if good enough - provides helpful information relevant to the query in the search box. Things like blog posts, online videos, social media marketing and other tactics can have you showing up higher in search engine results listings, especially if the content gets links from high authority new sources. After all, 2013 has been stated as the year of the online writer.