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Social Media Logos Chain Links Boats in a Row Keys to Success

Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
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Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
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Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
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Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
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Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

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SEO

Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

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Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

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Thursday
Sep202012

How Social Media Benefits SEO

Check In SignAlmost everyone has used social platforms to share, like, follow, and +1 their favorite content. These interactions have influenced the way websites are found online and are known to positively impact overall rankings for a website. It’s important to understand that the two are now permanently intertwined. Let’s review some of the main ways social media impacts locally-targeted websites and companies.

Authoritative Reviews

The authority of online reviews and reputation is immense. Review sites like Yelp and Google+ Local are extremely important in gaining positive reviews about your business. Try to focus your efforts on getting positive reviews from individuals who are authoritative or influential. For instance, a more influential review would come from someone who has reviewed a thousand businesses rather than ten. It’s kind of like the Ebay rating system for sellers. You are more apt to buy - or be influenced, in this case - by someone who has sold more items on the platform.

Check-Ins and Geotagged Media

Foursquare and Facebook give users the ability to check-in at venues, restaurants, retail locations, and millions of other locations. This data is similar to how Google uses Web citations of your physical address for verifying location on Google+ Local. Also, the data has said to have an influence on Google’s algorithms.

Just like Foursquare and Facebook’s check-in ability, there are other platforms that allow users - whether they know it or not - to geotag pictures when photos are taken. For example, when you upload a picture to YouTube, it includes metadata about the time, date, and location of when the media was created. 

Google+

Remember the huge 2011 flop of Google+? We do. Google Plus is here to stay, and I think it’s for the better. It has been shown that +1’s have been positively correlated to improve rankings on Google. Google looks at the authority and number of people who are doing the sharing, and they are also looking at the speed of sharing. It’s essential to earn +1’s on your website’s content. They help your overall rank and hold a similar weight to Google+ shares. 

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