Facebook logo Google Plus Logo Twitter Logo LinkedIn Logo YouTube Logo RSS Logo

Social Media Logos Chain Links Boats in a Row Keys to Success

Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
Learn More

Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
Learn More

Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
Learn More

Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
Learn More

Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

Learn More


Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

Learn More

Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

Learn More


Creating Content for SEO - Part 4

Capitol BuildingI’ve never met anyone (aside from my college economics instructor) who was a big fan of paying taxes. Most small business owners dread tax time and for obvious reasons. On the other hand, taxes are good for some things - infrastructure; education; defense - and even have something do to with SEO. Why else would an SEO company start off a blog entry with the mention of taxes? Believe it or not, your tax dollars are going toward something that could lift your website in search engine rankings. The government must spend all of the tax dollars on something; it supplements vast amounts of web content.

Government sources are huge and provide a wide range of information to the public. The documents created by the U.S. federal government fall under the terms of Title 17 United States Code section 105, meaning no copyright protection. However, you should be aware of some exceptions:

  • The government may still hold copyrights on works that have been submitted to the government. These documents are usually assignments of some kind.
  • Federal law makes all U.S. government works copyright free. Most other government nations hold copyrights on their works.
  • The U.S. government hires private and public companies to produce some of their documents. Some of these documents are copyright protected.
  • The U.S. Postal Service is exempt from these federal regulations, allowing them to hold copyrights on whatever they choose, like stamps.

Now, don’t think you won’t find content about your industry, services, or products. You’d be surprised by the amount of great content that is out there waiting for you. All it takes is a little searching and you may run into a gold mine of stuff that you could put on your blog or website. Most of the content you might find will be either Web pages or PDF files. You definitely need to transfer any PDF files to HTML. After all, we are gathering this content for website optimization. 

You can find a lot of government materials by going to FedWorld, Government Printing Office, Library of Congress, or CIA Electronic Reading Room. Also, you can try the search syntax site:.gov your keywords. For example, typing site:.gov st louis leaf removal into Google’s search engine will show you a leaf & brush program for the neighborhood of Ladue in St. Louis. This might be something you can use if you were a leaf removal service in St. Louis city. Happy hunting!


PrintView Printer Friendly Version

EmailEmail Article to Friend

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« Choosing a St. Louis SEO Consultant - 5 Tips | Main | Creating Content for SEO - Part 3 »