Facebook logo Google Plus Logo Twitter Logo LinkedIn Logo YouTube Logo RSS Logo

Social Media Logos Chain Links Boats in a Row Keys to Success

Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
Learn More

Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
Learn More

Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
Learn More

Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
Learn More

Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

Learn More


Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

Learn More

Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

Learn More


Oreo Dips into Digital Marketing with Super Bowl Ad

Oreo Cookie

Last night, the Baltimore Ravens won the Super Bowl in a fashion we’ve never seen before. There were several records shattered, including a 34 minute power-outage which left half of the Superdome in the shadows of the NFL’s biggest stars. While fans in the Superdome stewed in confusion, over 111 million people at home prepared for an onslaught of commercials, which was actually filled by blabbing commentary. During the first half of the game, Noggin saw a commercial worth discussing: Oreo’s tie-in to digital marketing and social media marketing via a television ad.

The ad encouraged viewers to follow Oreo on Instagram, one of the few ads from the game that included a very clear Call To Action (CTA) that urged viewers to use their smartphone or tablet to engage with the brand online.

Did it work? According to Nielsen, 41 percent of tablet owners and 38 percent of smart-phone users use their device when watching television, and as we said before, 111 million people tuned in to watch this year’s Super Bowl. We think it’s safe to assume that tens of millions of people were armed and ready to use their mobile devices while watching the game, and the numbers suggest that Oreo had scored a touchdown with their marketing efforts. The brand’s Instagram account began the night with around 2,000 followers - it skyrocketed to over 34,000 followers just 5 hours after delivery of the ad.

Oreo kept engaging with their fans throughout the game, especially during the power-outage. On Twitter, they tweeted, “Power Out? No Problem” with a lonesome Oreo in a blackout, of course. The phrase, “You can still dunk in the dark” quickly followed. The tweet has accrued 13,000 retweets and has received kudos for its successful integration of traditional, mobile, and digital marketing mediums during the Super Bowl.

Now that you know Noggin’s favorite commercial, we want to know yours! Please, submit your favorites below. We’d love to hear from you!

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« 3 Pieces of the SEO Pie: Going Back for Seconds | Main | 3 Reasons Why Search Engines Help Sell Your Product »