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Social Media Logos Chain Links Boats in a Row Keys to Success

Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
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Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
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Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
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Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
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Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

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SEO

Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

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Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

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Friday
Jun152012

Link Building Basics for SEO

BridgeThink about your nearest city, whether it be New York or Chicago, and consider an ordinary day without highways, streets, or roads. How would you get to your favorite shopping center effectively? How would you make it home to see your kids every night? These slabs of concrete are the backbone of our infrastructure. They make it possible to travel from one place to another with limited confusion or research. For example, a trip from St. Louis to Denver would largely depend on one interstate for over 90% of the trip.

Think of links as the streets of the Internet. Without them, search engine spiders wouldn’t be able to get from one web page to another. Links are important because they influence how your website is found on the Internet. The more links on the Internet that lead to your website, the better. This topic was briefly discussed on our crash course in website optimization

Link building is always the most challenging part of an SEO’s job, but also the one most critical to success. Below are three main types of link acquisition strategies you can use in a link building campaign.

“Natural” Editorial Links. These are links that are given naturally by sites and pages that want to link to your content or website. They require no specific action from your SEO, other than creating killer content and making people aware of it. Blogging is a great way to create content about your industry, and you should learn the ways of blogging effectively for business. Twitter and other social tools allow for this content to be talked about and spread throughout the internet. 

Manual “Outreach” Link Building. These links are created by the SEO in ways of emailing bloggers for links, submitting to site directories, and or paying for listings of any kind. The SEO wants to make their link a best interest for the link target and this is often obtained by creating a value proposition. Examples include filling out forms for submissions to a website award program or convincing the target that your resource is worthy of inclusion on websites.

Self-Created, Non-Editorial. These links offer the lowest value for SEO, but can still have an impact for some sites. Generally, search engines do not favor these links and have been known to penalize sites that pursue them. Today, these types of links are considered spammy and include creating links through guest book signings, forum signatures, blog comments, or user profiles.

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