Facebook logo Google Plus Logo Twitter Logo LinkedIn Logo YouTube Logo RSS Logo

Social Media Logos Chain Links Boats in a Row Keys to Success

Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
Learn More

Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
Learn More

Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
Learn More

Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
Learn More

Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

Learn More


Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

Learn More

Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

Learn More


Why Content-Driven Sites Win in SEO

Cereal BowlSearch engine optimizers are meant to engineer websites that have a lot of stuff on a lot of different pages. By stuff, I mean the words, videos, and images that (should) make up the the majority of your website. Search engines love this stuff, and it’s a SEO’s job to marry the search engine spiders with the content on your webpages. Aside from the SEO, there are a lot of benefits to having a content-driven site.

Let’s start with awareness and how it comes into play with the shortened selling cycle. These days you are expected to have a website if you plan of selling products or services. The majority of consumers who are in the market to buy will most likely start their search online, instead of picking up the phone. Your business is more likely to be found if you have a website, propelling the consumer even closer to the point of sale. In many cases, rich content-driven websites establish trust between the customer and the company before people even meet you. A lot of people will buy based on the authority and trust of your website.

A website offers your prospects access to information, or marketing materials, whenever they are ready to buy or research. It’s important to have any marketing materials displayed on your website. This way, new and returning visitors will have a reason to check back with your site frequently. You can even use your website as a referral tool. Often, it’s easier to get people to check out your website instead of driving to your physical location.

Lastly, websites can distribute a lot of information quickly. They are lead generation machines that promote the distribution of free or low-cost information and tools, allowing your prospects to get to know you. A website can provide a valuable interface for the automation of this process. 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« Creating Content for SEO - Part 1 | Main | Get Found Online in Your Town (Pt. IV) »