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Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer.
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Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website.
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Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth.
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Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling.
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Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

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SEO

Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

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Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

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Monday
Aug272012

Creating Content for SEO - Part 1

rolling doughYou can compete in the search engines in lots of different ways, but it starts with putting masses of content on your site. In some cases, when going up against a well-off competitor, you may have no choice but to stack your website full of content. You can analyze their site’s pages to find out what types and how much content they’re using to propel their rankings. Then, try to evaluate where your competitor is lacking and where to focus your attention. I always suggest using lots of images, text, and video. 

The major search engines use some kind of link popularity to rate Web pages. It may be time to stop adding content if you’re certain your site is more optimized than your competition. If you’re not sure what links are, then you may want to read a little about link building basics for SEO. 

As you may have guessed, the best way to create content - write it yourself or get someone else to write it for you - is a challenge for most local small business owners. First, it’s extremely time consuming and most people find writing to be difficult. Even if you find writing easy, the end result is often trash bound. Maybe you know someone who can write well, and perhaps you can convince them to write a few paragraphs for you. But, usually the powers of persuasion can’t get you 10, 20, 50, 500, or 5,000 pages  of content. You could always pay somebody, but who really wants to pay?

The next several parts of the Noggin Blog will be helpful for those who don’t know how to get more content on their site. You may be surprised to hear that there are resources for this type of thing, and we will continue tomorrow’s post with the first resource - you.

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