People love free. Lucky for you, this blog post talks about one of the primary ways of getting free content on your company website. You may be wondering if there’s a catch. I mean, nothing is free, right? Right! The trade-off for this content will be time, your time. Many small site owners have ranked well in the search engines by writing their own content. If you plan on writing your own stuff, be sure to keep these things in mind before we move on:
- Writing content is time consuming, even for people who do it for a living. You may want to decide whether or not you’ll be able to afford the time to upkeep your blog or web content. I suggest taking at least an hour out of your day to write a short industry-related news article, or blog post. Consider two hours for those of you who haven’t written in a while.
- Most people aren’t good writers. This shouldn’t be alarming. Make sure you know what you’re doing before picking up the pencil. Your reliance on grammar check doesn’t make for good writing.
- Spull chuck. I’m not talking about running a spell check on your word document; I’m referring to the process of editing and reading through each sentence. Also, have someone else read it, or two people.
Writing content for your own company may be easier than you expect. As a small business owner, you are most likely an expert at what you do, whether it’s chimney sweeping or brick laying. Use you knowledge to your advantage and start writing as if you’re having a conversation with a potential client. The more you have to say about each item you sell, the better. This process should keep you busy for a while, but eventually, you might start to run out of ideas and blabber. The following parts will discuss some other options of getting content on your site.