We recently completed an infographic called “The St. Louis Agency Digital Marketing Shootout” that illustrates and explains the digital presence of ten well-known St. Louis agencies. We thought it would be a fun way to show the St. Louis agency culture and how they match up to their counterparts.
The process was largely comprised of a simple digital marketing assessment. The following explains each of the factors in more detail.
Search Engine Optimization
Google SERP Rank- More often than not, customers use Google to find, research, and learn about the products and services a company might offer. It’s important to show up on Google’s first page when your customer types in keyword phrases that relate to your business. We started the process by identifying 20 keywords that potential clients would Google to find a St. Louis agency. For example, we used keywords like “St. Louis digital marketing” and “St. Louis interactive agency.
Total Subdomain Links- Links to your site are votes for your site. It’s said that over 70% of Google’s ranking factors are dedicated to link data. A subdomain is a “third level” domain name that is part of a larger, top level domain. For example, “blog.example.com” and “en.example.com” are both subdomains of the “example.com” root domain. We used the “www.” subdomain of the agencies home page in our analysis. You can learn more by reading link building basics for SEO.
Blog Activity- Blogs are a valuable tool in search engine optimization because they give companies the opportunity to easily, quickly, and effectively create and publish new content while allowing readers to leave feedback on that content. Content is the most important thing when it comes to blogging. It’s said that over 15% of Google’s ranking factors are dedicated to content. You can learn more by reading blogging effectively for business.
Website Grade- The Hubspot website grader analyzes the marketing funnel of your website and finds ways to improve. Traffic sits at the top of the funnel and looks at the ways your bringing visitors to your website, ultimately dissecting your content, optimization, and promotion skills. Next comes leads. Leads have to do with how well your landing pages, conversion forms, and email marketing efforts compare.
Popularity and Authority
Google Page Rank- This factor assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web. The purpose is to measure relative importance of the hyperlinked content based on a webgraph.
SEOmoz Domain Authority- This is the best prediction about how a website will perform in search engine rankings. You can easily compare one site to another or track a given website to see its “strength” over time. Domain authority is determined by employing machine learning against Google’s algorithm to best determine how a website is ranked. This metric is calculated by combining several link data factors into one single score.
First Page Ownership- As you know, Google’s first page of search results are important to your company. We manually searched for each name of the ten agencies on Google and calculated how many organic listings directly relate to each of them. For example, 5 out of 8 results on Google relate to Schlafly Beer when searching for “Schlafly” on Google, resulting in a 63% ownership of Google’s first page.
Unfortunately, none of our reputation data made it into the infographic due to the already 7.5 foot height of our document. But, here are the factors and the data if you’re interested:
Klout Score- Klout measures a company’s influence based on data from Twitter and other social networks. Some of the data points include follower count, following count, retweets, and list memberships. Klout has stated that their vision is to “enable everyone to discover and be recognized for how they influence the world.”
Peer Index- This tool measures online social interaction to determine a companies impact in social media. The primary measurement is based off of social activity, audience, and authority.
The St. Louis Agency Digital Marketing Shootout - An infographic by the team at Noggin Digital - St. Louis Digital Marketing Consultants
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